Instagram is continuing to expand its e-commerce campaign. The challenge now is to provide a sophisticated yet highly engaging type of advertising.
The new strategy includes virtual reality functionality. “Mashable” says “Instagram” is testing new AR ads with select brands. The operation and involvement of consumers in the use of such advertising campaigns is very simple. The user will be able to virtually see the advertised product live through the social network’s Instagram platform.
The picture above clearly demonstrates the effectiveness of the advertising medium when the desired lipstick color is displayed on the consumer’s lips. Other examples allow you to choose very expensive glasses without having to buy them.
With the integration of this promotional feature, commercial sales on this social network should grow significantly.