Where is the secret for a perfect social media post: flawless length, image optimization, posting frequency, SEO? These are just some of the components that determine your audience engagement.
The secret to creating the perfect message is that there are no rules. Creating messages is your improvisation of how well you know your market. Therefore, what suits your brand and your audience may not have any impact on another business at all.
What matters is the essence of the content you are creating and what is relevant to your target audience. Not only the content itself, but its structure, length, vocabulary, etc. are also important. Well, if you know and have a direction you are currently heading, but for those who are lack of new ideas or insights, we suggest you look at the infographic below.